On average, it takes 5-7 impressions before people remember your brand… so are you making the most of your brand awareness?
Images are more memorable than words and one of the quickest and easiest ways to start getting your brand in front of potential customers, is to make the most of your logo. Your logo is made to be your most recognizable business asset, here are 10 places to showcase it so your customers eyes are all over business.
1 - Business Cards
Your business cards are not only a great way to get your contact information out there, they also boost your brand awareness by being a little reminder of who you are in peoples pockets. They show people that you are a professional and you are here for success, and definitely help with those impressions!
Whether you’re at an event, are handing them out after a client meeting, or slipping them into every package you send, there’s no doubt they are an affordable way to get your branding out there and in front of your ideal customers.
2 - Email Signature
Think of your email signature as your digital business card. Not only does it look damn professional, it’s reinforcing that link with your logo and your brand identity.
Another good tip for email signatures is try putting a head shot in there too. This adds personality and builds trust as the person on the other end of the email thread can visualize talking to you! When you have a photo in your email signature, try having your logo in there on the opposite side or along the bottom. See these two examples for inspiration:
3 - Website
I know this one seems obvious, but you’d be surprised how many websites I’ve seen that don’t display their logo, and this is a huge missed opportunity for brand awareness and lead generation. For brand awareness and also brand consistency you can have your logo on your home page, header and footer, blog posts, and sales pages. Make it consistent so no matter which web page people land on first, they know it’s yours!
Pro tip: update your website favicon with your logo or sub-logo!
4 - Social Media
There are multiple places on social media you can show off your logo including; Facebook profile picture, Facebook cover photo, Instagram profile, and the list goes on! Remember with Social Media that your logo isn’t only exposed on your pages, but also it gets attention while people are mindlessly scrolling their feeds!
Tip: When you are posting photos and videos on Social Media consider stamping a logo or watermark in the corner to add a little extra for that brand awareness.
5 - Company Vehicle
Having sign writing on your company vehicle does wonders for your awareness. Think about all of the extra eyes you’ll be getting on your branding just by driving around.
Investing in branding on your vehicle is a great way to get your logo out there, but just remember you can over do it! The best way to go here is to keep it simple, make sure your logo is nice and visible and there are a few key information points. This can be a website, a nicely written caption, or some simple social media icons to let people know your business is online.
Unfortunately I have seen one too many company vehicles with information overboard, and it’s so much I don’t take in ANY of it…Just remember you want to say who you are and briefly what you do, if someone is interested they will Google you or search you on Facebook. Simplicity and clarity is key here.
6 - Promotional Material
With promotional material, there are endless opportunities to flaunt that fabulous logo. From flags and banners, to flyers and digital downloads, don’t miss the opportunity to be noticed and recognized!
Not only are options like flags, banners and flyers an affordable and versatile way to display your logo, they are super easy to pack up and take on the go. Whether you’re attending events or have a permanent office, it’s a fantastic way to stand out from the busy crowd.
7 - Stationary
Everyone uses stationary, so why not have them using your branded stationary. You can print your branding on so many things these days, just pick your favourite!
From pens, notepads, stickers and so much more, the options are almost endless!
We live in a world with so much information in front of us, the competition is higher than ever. If you’re looking to boost your brand awareness, try these 7 ideas and watch your business start to get recognized!