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Why Your Business Needs Brand Consistency

As a small business owner you have a mission to build an empire, a service that can help people, and a 10 page business plan. Now what? How do you get yourself recognized in the sea of online entrepreneurs following their dreams too?

Everyone tells you having great branding is important, but is it really something to invest in early on in your business? How will it even help you grow? 

Along with looking the part, having a professionally designed brand that is consistently marketed is a powerful tool to catch peoples attention and relate to your audience. Here are a few reasons brand consistency is important for your business.

Builds Trust

Have you ever walked into a store and been disappointed by the quality of an item you bought before?

That's because consistency is key when it comes to branding. If your customers have a certain experience with your brand, they'll expect the same thing every time. By staying consistent, you build trust with your audience. You become trustworthy, dependable, and a personality. People start relating to you, and they're more likely to buy from you because it's an emotional decision.

Consistency is about creating an experience for your customer that makes them feel comfortable — so comfortable that they're happy to keep coming back for more.

Shows That You’re an Expert

If you're running a business, particularly if it's online, you're going to have to put your brand on every single thing you produce. Not only that, but every time it appears, it has to look the same.

A professional brand will also separate you from your competition. Even when you're starting out with a small business, you want people to think of you as an established business – not just someone with a website trying to sell stuff.

Your Marketing Becomes Clearer

The benefits of creating a consistent brand are numerous, including clarity – Clarity is important in marketing your brand because it allows customers to know what they're getting, which makes them more confident in the product and therefore more likely to buy it.

Brand consistency allows customers to recognize your product and know what it's going to be like before they even see it or try it for themselves.


One of the main components of your brand is its visibility. This is one of the most important aspects of your brand because it will determine whether people are interested in your products or not. The more visible you become, the more people will start to recognize you and want to associate with your brand.

Through social media and search engines (such as Pinterest), you can start to build connections with people that relate back to your brand and what type of products you sell. If you build enough connections and relationships then this will help increase the visibility of your brand online. 

Once you have created a solid online presence, then it's time for you to take things off-line and begin to show off your company in real life. In other words, offline marketing is essential in order for your brand to be considered “visible”.

When your message clear, your brand personality is strong, and your brand visuals are consistent, your audience sees recognizes you faster from your advertising.

People run businesses and it’s important to remember we are all building relationships with our audience. They want to trust the brands they use, relate to their stories, and connect to the people running them.

Design Rush

A great way to find affordable design talent is on Design Rush. Check out the small design businesses to support on Design Rush here.
Check out DM Creative Studio on Design Rush.

“Your brand is a story unfolding across all customer touchpoints” - Jonah Sachs


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